Ep #33: A More Authentic Approach to Group Benefits – With Mindy Lamont

ShiftShapersCoverArtOur guest on the program today is Mindy Lamont, the creator and founder of The Insurist. The Insurist, as Mindy calls it, is a down-to-earth approach to insurance and employee benefits.

After her 14-year career in one of the largest insurance companies in the world, Mindy decided to walk away from the big corporate life and start her own insurance business, selling to groups online. Her more authentic and irreverent approach attracts a diverse crowd of clients, making The Insurist a thriving online company.

I invited Mindy to share her inspiring journey of becoming an independent broker as well as her unique approach to insurance. Find out how she was able to successfully evolve The Insurist from an online term life company to a successful group benefits advisor using old-world agency management techniques coupled with new-world technology.

What You’ll Learn From This Episode:

  • How Mindy got into insurance market.
  • Why she left corporate America to start an “internet project.”
  • How she branched out from term life to a wider array of benefits.
  • Mindy’s unique approach to benefits.
  • Her upcoming insurance projects.

Featured On The Show:

Listen To The Full Interview:

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  1. John C Parker says

    Facts tell us consumers continue to report they learn more and understand health insurance better when working with a health insurance professional.

    Yet the tag line on Mindy’s web site says – avoid an agent. Guess she spent to much time in an ins. co. back office and not out in the real world.

    • John,

      Thanks for listening – and for your comment. Always good to hear from you. It IS interesting, since Mindy and her team ARE agents. I think she was trying to make the old “no pesky agent will call and endlessly hassle you” point. She also started her firm as a life insurance concern, where that kind of behavior still exists to a greater degree than on the benefits side . . . at least, I would like to think so.

      Hope all is well.

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