Ep #34: Self Funding Tactics, Strategies and Opportunities – With Craig Lack


Today, we’re talking to Craig Lack, CEO of Premium Reduction Strategies. He is a best-selling author and nationally-recognized health care expert and an expert on self-funding who has appeared on ABC, CBS and FOX as well as in a number of national publications.

Craig’s 25-year experience in the industry has given him a deep understanding of the challenges facing benefit advisors in a post-ACA world. We invited Craig to discuss strategies such as the “Spousal Incentive HRA” and other opportunities for self funding created by the Affordable Care Act. He will also share why premiums are just “CRAP”.

Seasoned self funders and advisors new to the world of self funding will learn how to engage employers in compelling conversations that create differentiation and value.

What You’ll Learn From This Episode:

  • The difference between fully-insured and self funded.
  • Why the premiums are just C.R.A.P.
  • Why this isn’t the typical renewal discussion.
  • How ACA has impacted the world of self funding.
  • What the Spousal Incentive HRA is.
  • Whether you should create a deductible rewards program.

Featured On The Show:

Listen To The Full Interview:

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  1. Paula Keyes says

    I was made aware of your podcast via a NAHU promotion. I liked it with the exception of your guest’s promotion of spousal incentive HRA’s. While the concept of using an HRA to encourage spouses with other group health coverage to avail themselves of such coverage is a creative notion, the use of them to shift a client’s employees to another group health plan pushes my ethical boundaries. Saving one employer money by shifting it to another employer is not a solution! Most of my large employer clients have eligibility language protecting them from such practices. Your guest was clearly a subject matter expert but definitely misguided on that particular idea.

    • Hi Paula,

      Thanks for listening. I am glad you enjoyed the podcast. Some of our guests offer strategies that others would not necessarily pursue. I certainly take your point. The broader take-away is that there are, or course, interesting and compelling conversations to have with prospects and clients that are far afield from the traditional sales/renewal conversation. I should have asked Craig how much of that actually sells vs. the amount that gets talked about. My guess is that they are two very different numbers.

      Again, thank you so much for listening to the podcast. We have some amazing folks coming up and I hope you continue to listen – and write. It is great to hear from our listeners.

      Looking forward,

  2. I appreciate the podcast, some innovative thinking. My question is how is the Spousal Incentive HRA, how is the HRA handled? I.E. submitting expenses, set limits. etc.


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