Create Stories That Sell

Stop talking. Start Communicating. Sell more.

Getting lost in the noise?

If you confuse, you’ll lose. We help you create clarity that cuts through and gets noticed.

No second meetings?

We teach you and your team how to tell a story that engages your prospect from the very first sentence.

Whose story are you telling?

Your prospect wants to hear their story, not yours. We show you how to position their story for your success.

Proven Process

Listen

We listen, assess your current approach and marketing materials and laser focus on your goals.

Plan

We create a unique plan for helping you to discover and craft a story that resonates with the clients you want.

Implement

We work with you and educate your team to ensure your new messaging is actionable and incorporated into your organization’s total approach.

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The StoryBrand Process

Humans have been telling stories for more than 30,000 years. Why are some stories memorable and spur action while others are ineffective? That’s the secret of properly applied story theory.

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“Sometimes reality is too complex. Stories give it form.”

– Jean Luc Godard

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Do you wonder why stories are the best way to communicate? Why some stories are powerful and persuade while others are ineffective and quickly fade? Lean more by downloading our free guide, “Create Stories That Sell”.

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Real Results

More Reviews

James Davis

Owner

Uncomplicate Your Tech

“We created a website, email campaign, presentation deck and script and are working on podcast bookings and videos. In addition to being a great guide, David is easy to work with and keeps things fun while meeting our needs. I would highly recommend him to anyone who needs to create or sharpen their corporate story.”

Ronny Leber

Event Host and Keynote Speaker

“David is the guy to talk to, and it’s been such a pleasure. We’ve worked together and we have achieved results that are fascinating. And we did our one-liner and created our new homepage together. We always have a great time, and at the same time I can see results – and I love that combination.”

John Woods

President

John Woods Health

“I cannot say enough good things about Dave. His willingness to share what he knows, his ability to help me develop my ideas and his sense of humor have been invaluable to me these past six months. I plan to continue to work with David Saltzman for years to come.”

Carol Matznick

Director of Marketing

Triune Technologies

“David and his team have been helping us clarify our messaging and create materials that get our prospect’s attention. As a Certified StoryBrand Guide, David took us through the process and helped our organization to learn how to communicate and win business by creating stories that make our client the hero. If you need to clarify your message and then create materials to tell that story, David is your guy.”

Steve Israel

President

South Florida Affiliated Health

“From the content on our new website to creating a deck to tell our story, help with presentation techniques, and all of our collaterals, David was a pleasure to work with and I would highly recommend The Saltzman Group to anyone who wants to sell more.”

Featured Blog Post

Up In Smoke

01/24/2022

“Marijuana Issues Sent to A Joint Committee” That was an actual headline from the Toronto Star newspaper. It wasn’t a joke but tell the truth. Did you conjure up a bunch of politicians getting toasted while sitting around an ornate and seriously smoke-filled hearing room? OK – maybe it is just my warped recollection of […]

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Featured Blog Post

Up In Smoke

01/24/2022

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David A. Saltzman

Founder / CEO

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About The Founder

As a nationally-published monthly columnist for more than 20 years, an accomplished stage and keynote speaker, and a seasoned marketer, David has always understood the deep motivational power of stories. On his podcast, he has interviewed more than 350 entrepreneurs and learned how they use stories effectively to achieve their success.

In his sales and management career, he understood how stories with the “main character” (the prospect or client) positioned properly helped them see the value he brought and envision how he could help them create the future they wanted.

For the past 15 years, he has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and that creates that first step toward the enduring relationships on which careers and lives are built.

As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers. He helps his clients understand that their prospects are laser-focused on two things: surviving and thriving, and that if you confuse – you will lose.

In his engagements he ensures that the stories his clients tell are crafted to resonate with those needs. Making his clients the guide in the story they create and positioning their prospect as the hero of their own story is a winning formula that differentiates, engages, and sells.

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