Shocking News – This Just In . . .
The goal of your website is NOT to sell. There it is! I said it. And for all too many companies, this will come as a giant “OMG” moment. It’s OK, show me your shocked face. Those who have an absolutely beautiful website with gorgeous images and tons of information and data – I’m talking to you. You are confusing the heck out of the prospects you want and if you confuse – you’ll lose. Every time.
All of which begs the question: if the goal of a website is not to sell, what IS the goal? Read more “Shocking News! Your Website Isn’t Helping You Sell.”